Monday, August 19, 2013

Minor League Baseball Team Pitches a Free Funeral on ‘Celebration of Life Night’.

There’s more than one way to liven up a baseball season as you’ll see at the first “Celebration of Life Night” presented by Reichel Funeral Home. The IronPigs will take on the Scranton/Wilkes-Barre RailRiders on Tuesday, August 20th at Coca-Cola Park and one “lucky” fan will win a fully paid trip to the afterlife. The prize is good for life. No expiration date.

The Lehigh Valley IronPigs Hit it Out of the Park!

The Lehigh Valley IronPigs are taking the ballpark giveaway game to another level.

A heavenly level.

No logo watches or bobble heads for these fans. The Phillies Triple-A affiliate is giving away up a free funeral to one “lucky” fan who submits an essay about what their “dream funeral” would be like. The winning fan receives a free funeral or memorial service by Reichel Funeral Home, which is the business behind the “Celebration of Life” night at Coca-Cola Park.


Fan Promised Extra Innings in the Afterlife.

“The best fans in Minor League Baseball deserve the opportunity to win a once-in-a-lifetime giveaway,” IronPigs General Manager Kurt Landes said in a statement. “Unquestionably, this is the most highly-coveted ‘out-of-the-box’ promotion in IronPigs history.”
The IronPigs draw around 9,000 fans per game, among the best in the minors, thanks in part to a steady stream of creative ideas, courtesy of General Manager Kurt Landes.
 "My job is producing 17 Broadway shows," says Kurt Landes, referring to the number of breaks in a nine-inning game. Instead of watching the game, he patrols his stadium with an earpiece, chats with fans, directs charges and scoops up loose trash, constantly keeping fans engaged.

Mr. Landes has installed motion-sensor videogames atop some urinals. Men score points by hitting penguins with a snowmobile with players dressed in Tuxes and Santa Claus suits. He has also sent a dog-riding monkey galloping around the field. He dreams of one day hosting a birth at the ballpark (off the field) and showing the new baby on the scoreboard at the end of the game.
Looking for ways to involve local businesses in promotions, he developed the free funeral idea. 

"Funeral homes need to market themselves, too," he says. Fans were asked to write a short essay on their ideal funeral.

Put it in the Books! We have a Winner!
The winning essay proposed a eulogy by Hall of Fame broadcaster Red Barber, and a half-dozen ballplayers as pallbearers, including Marv Throneberry, a first baseman for the error-prone New York Mets of 1962. 
"I especially want Marvelous Marv who committed more errors in baseball than I made in life, and I made plenty of them," wrote the winner.  

Finding a Funeral Home.

The sponsor, Reichel Funeral Home, initially said no, states owner Kevin Reichel, who directs one of the Allentown, PA area's 40 funeral homes. "But there are people who struggle to pay for our services and could use it," he added. Unemployment in Allentown, pop. 120,000, stands at 10%, well above the national rate.  

About 50 people submitted essays, some sentimental, some playful, all describing their ideal funeral and why they should win. One woman wants to be buried in the Phillies jersey she wore to her wedding reception. Another suggests fireworks. One contestant wants a bouncer to kick out "anybody having a family reunion at my expense."

I’ll be Handled with Care, like a Pierogi.

Mr. Hirschman, a healthy 61-year-old entered the contest stating that he knows Mr. Reichel from Queenship of Mary church, where both men partake in pierogi-making day. "I see how diligently he transfers the pierogi for their next stage of preparation," he wrote in his essay.
 "I can only believe he would handle me in the same caring manner."

The Grand Prize Package 

The IronPigs and Reichel Funeral Home have teamed up to provide the following funeral essentials, valued at $10,000, for the “lucky” winner:  

·   A casket.
·   Professional services of funeral director and staff.
·   Body removal and preparation (embalming or cremation).
·   Use of facilities and services for viewing (visitation/wake), funeral ceremony,
·   Memorial Service and graveside services.
·   Vehicle to transfer remains to Funeral Home along with Hearse for cemetery transfer.

Reichel Funeral Home is located at 326 East 21st St. in Northampton, PA

Source: Nancy Burban.

Funeral fund

1 comment:

  1. This is definitely an ‘out-of-the-box’ promotion, but what a Great idea. Funerals are expensive. Our largest expenses are Homes, Cars, followed by Funerals. Great job guys. My baseball cap is off to you !!


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